Privacy Policy for LinkedIn Lead Generation Forms
General Information
Pocket Development and its subsidiaries are committed to protecting your personal data and complying with applicable data protection laws, including the European General Data Protection Regulation (GDPR) and South Africa’s Protection of Personal Information Act (POPIA). This privacy policy explains how we process the personal data collected via our LinkedIn lead generation forms.
For any questions regarding this policy or to exercise your rights, please contact us at:
Email: info@pocketdev.co.za
In Short:
- Purpose Limitation: Personal data collected via our lead generation forms will be used solely for the specific purposes stated on the form (e.g., “Request a Demo,” “Download our Ebook,” or “Contact Us for a Consultation”).
- Aggregated Data for Analytics: We collect aggregated and anonymized data—stripped of personally identifiable information—to analyze and improve the performance of our advertising campaigns.
- Security Measures: We have implemented technical and organizational security measures (such as encryption, access controls, and secure storage) to protect your data from unauthorized access.
- Legal Basis & Consent: The processing of your personal data is based on your explicit consent, provided when you submit your information via our lead forms.
- Data Retention: Personal data will be retained for up to 12 months after your last interaction with us, or for as long as necessary to fulfill the purposes for which it was collected or to comply with legal requirements.
- Compliance: We comply with both GDPR and POPIA, ensuring that your rights are protected regardless of your location.
Collection and Use of Personal Data
We collect personal data only in the sections where you voluntarily provide it on our LinkedIn lead generation forms. This data is used solely for the purposes explicitly stated on the form (for example, to contact you regarding our services) and is used internally for sales, marketing, and customer relationship management. We do not share your personal data with third parties for their own marketing purposes.
In addition, we collect aggregated and anonymized data—data that has been stripped of personally identifiable information—for the sole purpose of analyzing and optimizing our advertising campaigns.
Data Retention
Personal data collected through our lead generation forms is stored as part of our routine backup processes and will be retained for up to 12 months after your last interaction with us, or for as long as necessary to fulfill the purposes for which it was collected and to comply with legal or regulatory requirements.
Your Rights Under GDPR and POPIA
You have certain rights regarding the personal data we process, which include:
- Right to be Informed: You have the right to know what personal data we process and the purposes for which we use it.
- Right to Access: You can request access to your personal data.
- Right to Rectification: You have the right to request corrections to any inaccurate or incomplete data.
- Right to Erasure: You may request that your personal data be deleted.
- Right to Withdraw Consent: You can withdraw your consent to the processing of your data at any time (where applicable).
- Right to Object: You have the right to object to the processing of your personal data.
- Right to Lodge a Complaint: You may lodge a complaint with a supervisory authority if you believe your rights under GDPR or POPIA have been violated.
If you wish to exercise any of these rights or have any questions about our data processing practices, please contact us at info@pocketdev.co.za.